Fractional CMO For Service-Based Businesses

Boost Your Revenue Growth With Expert Marketing Strategy On-Demand

Feeling Overwhelmed by Marketing?

The pressure of making every decision count, especially in areas outside your expertise like marketing, can feel daunting. You’re not alone in fearing that a misstep in market strategy could hinder your company's growth and erode its competitive position.

Being a strong leader means recognising when to leverage impactful marketing strategies to overcome these challenges.

Engaging with experienced marketing leadership on a fractional basis allows you to access invaluable insights and drive next-level growth without the tremendous costs associated with full-time positions.

This strategy not only leverages extensive experience but also managerial experience and executive experience, making it an incredibly efficient way to enhance your company's strategic capabilities.

Removing The Burden of Marketing

Even with a dedicated marketing technician or an in-house marketing team, the burden of marketing function strategy and oversight often falls on you.

The marketing department often looks to the senior leadership team, including the executive team and chief marketing officers, to align marketing goals with the comprehensive marketing strategy and business objectives.

As an executive marketing leader, you understand the importance of a comprehensive marketing plan that encompasses digital marketing, social media marketing, and email marketing to connect with your ideal customers.

From pinpointing exactly how to use these channels to understanding which key performance indicators and marketing metrics matter, it's a lot.

And all this marketing effort? It's eating into the time you should be spending on leading your business's day operations as one of the business leaders.

Boost Your Revenue Growth With Expert Marketing Strategy On-Demand

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Empower Your Leadership

You understand the immense value of experienced marketing guidance, including the insights from a part-time CMO, in achieving breakthrough growth and establishing market dominance.

From pinpointing exactly how to use these channels to understanding which key performance indicators and marketing metrics matter, it's a lot.

And all this marketing effort? It's eating into the time you should be spending on leading your business's day operations as one of the business leaders.

Experienced Marketing Leadership

Imagine having access to seasoned marketing talent and experienced marketing leadership, ready to navigate the complexities of the digital landscape on your behalf, without the commitment and cost of a full-time CMO or a full-time marketing team.

Opting for engagements on a project basis allows you to focus on lead-generation marketing programs, including marketing campaigns crucial for growth, fostering an online presence, and achieving product-market fit.

This approach not only brings vast experience into your strategy but also offers the flexibility to operate on a flat rate or dedicated time, ensuring your resources are maximised.

Boost Your Revenue Growth With Expert Marketing Strategy On-Demand

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Make Informed Business Growth Decisions

This is not just about filling a marketing role in your business—it's about empowering your leadership with the confidence to make informed marketing decisions, ensuring every marketing initiative is a step toward substantial growth.

Marketing Consultants and marketing directors, with their marketing skills and decades of experienced professionals, play pivotal roles in shaping term marketing strategies that align with your overall business strategy and harness the growth potential of your company.

Streamline Your Marketing, Maximise Your Resources

Imagine transforming your marketing process without the constant need for your supervision.

What if you could bring in an experienced marketer, with a handful of hours dedicated time, to steer your house team, develop and execute winning strategies, and ensure everything runs seamlessly - all without you having to micromanage every detail of marketing endeavours?

Now, imagine accessing this expert guidance at a cost much lower than you'd expect.

Instead of bearing the average salary expenses for a full-time marketing executive or a full-time executive, you could enjoy the same strategic advantage and leadership for substantially less, thanks to competitive hourly rates on a contract basis.

Your Strategic Growth Architect

Hi, I'm Kase Dean. I specialise in transforming marketing from a challenge into a competitive advantage. I offer invaluable marketing support services for your long-term success and opportunities for business growth.

I have a wealth of experience across various managerial and executive roles, I bridge the gap between strategy and execution, providing strategic insight and industry knowledge with a fresh perspective on marketing challenges.

My approach focuses on achieving sales growth through strategic leadership and tapping into a diverse talent pool, avoiding the pitfalls of office politics.

My executive experience is complemented by a vast experience in creating long-term strategies and engaging in fractional leadership roles.

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Actionable Marketing Strategies

I will create and implement actionable marketing strategies, including marketing funnels optimisation and a tailored marketing mix, that not only align with your business goals but are designed to propel you ahead of the competition, utilising a wide variety of marketing channels.

As your Strategic Marketing Partner, I’m ready, able, and eager to revolutionise your marketing approach, bringing deep experience to mid-sized businesses and those operating on a part-time basis.

Offering a part-time CMO's dedicated time, I am committed to optimising your marketing efforts for peak performance.

Wisdom, Experience and Vision

I offer the wisdom, experience, and vision your business needs to flourish, ensuring you tap into the expertise of experienced marketing professionals without the hefty executive salary.

Everything I provide is designed to deliver maximum impact with optimal flexibility, tailored to fit your business's unique requirements and budget constraints, including content marketing and enhancing your marketing spend, sales process, and sales team.

Boost Your Revenue Growth With Expert Marketing Strategy On-Demand

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Your Strategic Growth Architect

Strategic Marketing Leadership

Providing the strategic oversight and direction needed to navigate today's marketing landscape, ensuring every campaign maximises your profits and sustainable business growth. This leadership ensures that your marketing efforts are aligned with the broader business goals, setting a solid foundation for all your marketing activities.

Sales Funnel Optimisation

Refining your marketing funnels to improve customer engagement and conversion rates at every touchpoint, further bolstering sales growth. By analysing and tweaking each stage of the funnel, we ensure that potential customers are efficiently guided towards making a purchase, enhancing the overall effectiveness of your marketing efforts.

Increased Conversion Rates

Implementing proven tactics to optimise your conversion rates, turning more visitors into buyers, and maximising your marketing ROI. This approach focuses on making the most out of your existing traffic and leads, significantly increasing your revenue without necessarily increasing your marketing spend.

Increased Brand Awareness

Elevating your brand's presence in the marketplace to attract more prospects and establish a stronger connection with your target audience. Through strategic brand positioning, compelling messaging, and targeted outreach, we aim to make your brand more recognisable and preferred among potential customers.

Improved Marketing Operations

Improved Business Processes

Aligning marketing strategies with other critical business processes to ensure cohesion and synergy across your organisation. This holistic approach ensures that marketing efforts are not only effective in isolation but also contribute to other areas critical to your business success.

Reporting and Data Analysis

Utilising advanced analytics tools and techniques to provide comprehensive reporting and deep insights into your marketing performance. By analysing data from various channels and campaigns, we identify key trends, measure MROI, and uncover opportunities for optimisation, enabling informed decision-making and strategic adjustments to your marketing plan.

By working with me, you gain more than a consultant; you gain a strategic partner committed to elevating your brand’s presence, refining your marketing operations, and driving your business towards its full potential.

Boost Your Revenue Growth With Expert Marketing Strategy On-Demand

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Benefits of Working With a Growth-Focused Strategist

Gaining expert strategic marketing guidance tailored for your business needs without the full-time executive cost, benefiting your bottom line and your clients’ satisfaction.
Enjoying the flexibility to adapt your marketing strategy to fit your business’s and clients’ evolving needs.
Accessing a wide array of marketing expertise and skills, ensuring your business and client engagement strategies are cutting-edge.
Partnering with an independent, self-managed marketing leader who blends into your team effortlessly, boosting internal capabilities and client-facing outcomes.
Achieving quick, low-risk advancements for projects with tight timelines, ready to move forward in 60 days or less, keeping your business agile and responsive to both market and client demands.
Gaining expert strategic marketing guidance tailored for your business needs without the full-time executive cost, benefiting your bottom line and your clients’ satisfaction.

Embrace a partnership that elevates your marketing strategy to new heights, making it a powerful engine for business growth and client satisfaction. Discover the transformative impact a Fractional CMO can bring to your business, your team, and most importantly, your clients.

An Investment Within Reach

Opting for a full-time marketing professional or a marketing agency might not always be the best path for every business. For a fraction of the cost - less than £60k annually (2024) - you'll gain access to a seasoned marketing expert on a fractional engagement basis. My service model is designed with flexibility at its core, allowing you to adjust the scale of services in harmony with your evolving business needs. This means you get the expertise and support you need, when you need it, without the overheads of a permanent hire, ensuring long-term engagement and short-term engagements are equally viable options for business owners seeking to maximise their resources and drive their business growth.

Tailored Expertise at Your Fingertips

I deliberately maintain a select client list to ensure that I can offer the flexibility and personal attention your business deserves. When you partner with me, you secure more than just a service; you gain a marketing leader dedicated to implementing growth strategies that are effective and enduring. My focus is on delivering results that sustain your business’s growth, even in my absence, ensuring you always have the strategic edge you need.

Leadership That Drives Itself

From the moment I join your team, I bring everything needed to make an immediate impact—with no lengthy onboarding required. As a self-managing professional, I integrate seamlessly, bringing the necessary tools and expertise to take charge of your marketing efforts. This autonomy allows you to divert your attention to other critical areas of your business, confident in the knowledge that your marketing is in skilled hands. With this partnership, you’re free to focus on the bigger picture, while I ensure your marketing engine runs smoothly and effectively.

Boost Your Revenue Growth With Expert Marketing Strategy On-Demand

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Create a Solution Tailored For You, Your Business, and Your Clients

Begin the journey to more peaceful and productive weeks with just a 20-minute conversation.

This initial consultation is where we explore your business ambitions, the challenges your marketing is facing, and how these affect your client interactions.

Finding a perfect alignment, I will design a strategy that serves not just your business objectives but also aligns with your budget and enhances your clients' experience.

Your customised plan will come with a versatile engagement package, set to activate within 60 days.

It's crafted for utmost flexibility, carrying no minimum duration and offering the liberty to adjust your marketing support as your business journey unfolds.

This means scaling up or dialling back as needed, with the freedom to pause our partnership at any time.

Each package provides:

An in-depth review of your current marketing practices and their effectiveness.
A tailored strategic framework designed to meet your objectives and mend the marketing gaps, enhancing both internal efficiency and client satisfaction.
A detailed approach for setting up measurable digital marketing KPIs, improving reporting, and defining a sharper, more resonant brand positioning.
Partnering with an independent, self-managed marketing leader who blends into your team effortlessly, boosting internal capabilities and client-facing outcomes.

For those seeking deeper, more integrated support, extended plans offer comprehensive strategies for practical implementation, tailored training for your team, and additional resources as required to meet and exceed your—and your clients'—expectations.

My Service Packages

Opting for a Fractional CMO is a strategic move within reach. My flexible service packages are designed with your business's unique needs in mind, featuring no minimum term limits and the freedom to cancel anytime. This flexibility ensures you get the leadership support you need, exactly when you need it, without long-term commitments.

Instance 1

AUDIT

1,000

This foundational step provides you with a detailed analysis, identifying strengths, uncovering gaps, and offering actionable insights. It's the first move towards enhancing your marketing efficacy, tailored to set the stage for strategic improvement and growth.

STRATEGY

Starting from £

4,000

You'll receive a tailored, comprehensive plan that charts a clear path to your marketing objectives. Expect a strategic roadmap designed to capitalise on your unique strengths, seize growth opportunities, and set the groundwork for lasting success.

MANAGEMENT

Starting from £

6,000

This package includes everything in the strategy package, along with a dedicated marketing technician and access to my all-in-one online business management software, ensuring seamless creation and management of your marketing campaigns.*

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*Choose from tailored add-on services like LinkedIn Lead Generation (with an optional appointment setter), social media marketing, Paid Facebook Ads, Marketing Video creation, blogging, and more. This package not only crafts but executes your strategy with precision for impactful results.

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Delivering Tangible Results

The role of a CMO extends beyond just boosting profits and as I integrate with your business, I’m committed to providing the mentorship and support needed to unlock your in-house marketers' full potential.

Through our collaboration, you can anticipate not only aligned and streamlined marketing efforts but also outcomes that surpass your expectations.

Our partnership is designed to transform overwhelmed business owners into confident, forward-thinking leaders. Together, we'll navigate the path to new heights with smart, effective marketing strategies that drive significant growth.

Boost Your Revenue Growth With Expert Marketing Strategy On-Demand

Transform your marketing department into a powerhouse of growth and innovation.

With an on-demand marketing strategist by your side, you're not just planning for success - you're making it a reality. Ready to see how far your business can go?

Schedule a Call Today and unlock the potential of strategic marketing leadership tailored to your business's unique needs.

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